Our Mission

We deliver experience-led venues to underestimated towns across the UK, creating catalysts for regeneration and restoring activity in the heart of communities.

We bring the creativity, commercial rigour and placemaking ambition usually associated with big-city schemes, but deliver them with local character, civic purpose and long-term impact.

Every town deserves a place to gather, eat and connect. We make that happen.

Our Story

Urban Collective was founded by three of the most experienced leaders in the UK food hall and market hall sector. Together, we combine decades of operational expertise with strategic insight shaped through some of the country’s most ambitious regeneration projects. That blend of industry knowledge and hands-on delivery is what makes us different.

For years, our team worked across the UK running, advising on and improving food halls, market halls and independent-led destinations. Along the way, we became close collaborators, sharing ideas, supporting each other’s projects and refining approaches to complex, multi-tenanted venues. Eventually, one question kept resurfacing: When are we going to do something together?

That conversation led to the creation of Next Phase in 2023. In just two years, it has become the UK’s leading specialist consultancy for food halls, markets and independent-led developments. Through Next Phase, we’ve helped councils and private developers across the country to create new destinations, strengthen existing ones and bring life back into vacant and underused buildings.

But consultancy was only part of the picture. Again and again, our clients faced the same challenge: finding a credible operator. National players focused on major cities. Smaller independents lacked the capacity to run complex regeneration projects. The operator gap was clear.

Urban Collective is how we close it. We take everything we’ve learned from running our own venues and advising on dozens more, and put it into practice to deliver the next generation of independent-led, experience-first destinations.

A photo of Hayden Ferriby in a town centre we have worked in.

Hayden Ferriby

Managing Director

A photo of Simon Anderson on stage as a panellist.

Simon Anderson

Creative and F&B Director

A photo of Emma Forbes.

Emma Forbes

Commercial Director

Our Background

Before founding Urban Collective, our team helped shape some of the UK’s most ambitious market and food hall projects through both operational leadership and consultancy. Here are just a few of the destinations we’ve been involved in: